Work Experience

2026 - Present

Marketing & Events Officer

PRiME Next Generation Precision Medicine, University of Toronto

Toronto, ON

Drives the development and execution of PRiME’s marketing, communications, and event strategies, producing high-quality, impactful content, maintaining PRiME’s digital presence, coordinating monthly events, organizing the annual symposium, and promoting PRiME’s programs.

Successfully executed the PRiME 7th Annual Symposium within a four-week timeline, resulting in high engagement from industry and the academic community, with 175+ attendees, 53,000+ social impressions, and an 18.21% engagement rate on LinkedIn.
Oversees and implements website enhancements to support program goals and objective and elevate brand presence.
Develops and implements marketing and communications plans while coordinating and executing events including symposia, workshops, networking events, and seminars.

2023 - 2025

Marketing Officer

YWCA Hamilton

Hamilton, ON

Provided leadership to members of YWCA Hamilton’s communications’ team to define, strengthen, and build marketing portfolios across the organization to successfully communicate programs, services, campaigns and initiatives.

Worked with YWCA Hamilton leadership to set clear objectives and goals, research and define audiences, develop marketing strategies and plans, implements plans, and evaluate/track success.
Led a team of communications staff to implement organizational marketing strategies including but not limited to: creative concepts and design, SEO, print, web, social media, Google AdWords, print and digital media/marketing, etc.
Advised and supported communications team to develop marketing materials for programs, services and development efforts, providing a critical eye for editing and communications which are punchy, brief and persuasive.

2020 - 2023

Digital Content Coordinator

YWCA Hamilton

Hamilton, ON

Managed content calendar for multiple social media channels of 16,000+ followers and initiated diverse content creation to engage community participation.

Drove content creation for social media channels to push fundraising campaigns, highlight advocacy work, promote roster of programs, and increase community engagement.
Developed comprehensive, dynamic social media strategies for advocacy thought leadership, fundraising campaigns, and community programs.
Instituted extensive data analytics reporting processes to tell engaging stories across platforms for brand recognition. to track campaign and content performance and inform future strategies.

2018 - 2020

Marketing Coordinator

Golder Associates (now WSP)

Toronto, ON

Promoted from Marketing Assistant to serve on social media team. Managed content calendar for multiple global social media channels of 200,000+ followers and carried out integrated marketing campaigns targeting various audiences.

Drove content creation for social media channels to highlight company’s technical excellence, talent brand, and corporate brand though engaging storytelling, increasing frequency of posting from twice weekly to daily.
Launched Instagram channel along with team by executing strong campaigns that promoted human face of company and company culture to drive recruitment.
Wrote copy and facilitated art direction to tell engaging stories across platforms for brand recognition.

2016-2018

Marketing Assistant

Golder Associates (now WSP)

Toronto, ON

Supported North America Marketing Team in areas of social media, email marketing, conference marketing coordination, and client feedback program management.

Managed North America Client Feedback Program entering learnings from completed projects with key clients and maintaining client relationships.
Supported global rebrand project through project profile copy writing and media catalogue maintenance.
Ensured adherence to Canadian Anti-Spam Legislation within database of 60,000+ clients.

Experience

Professional Skillset

Digital Marketing

Social Media

Event Planning

Graphic Design & Adobe Creative Suite

Data Reporting & Analytics

Project Management

Google Analytics & Google AdWords

Brand Compliance

Email Marketing

WordPress

Copy Writing

AODA

Education

2012 - 2016

BA in History & English

Bachelor's Degree

University of Toronto

2016 - 2017

Marketing Management

Ontario Graduate Certificate

Humber Polytechnic